La construcción de la imagen turísticareflexiones entre identidad local y prosumers
-
1
Universidad de La Laguna
info
ISSN: 1889-0326, 2695-3501
Year of publication: 2022
Issue: 11
Pages: 23-29
Type: Article
More publications in: Turismo: Revista de Estudios de Turismo de Canarias y Macaronesia
Abstract
The aim of this article is to analyze, through a conceptual review, two basic dimensions of the construction of the tourist image: local identity and customer experience. Thanks to the study of these concepts, we focus on the relationship between identity, expressed by the community of residents, and the experience of the new consumer- tourist (prosumer). Public participation and virtual communication are tools that residents and tourists use to mediate in the elaboration of the image. A possible proposal is to include these actors in a stable model of research on the image of the destination, in the context of the sustainable transformation of tourism.